I grew up in Northern California, loved to be outside and loved to be destructive. I was a Tom Boy and growing up with an older brother always wanted to feel excepted by him and all of his friends as one of the cool girls. I was always the first to get a group together for some courtyard baseball aka slugfest LOL. I would try my hardest to have this power stance like a pro baseball player and rocket that ball as hard and far as I could.That spilled over into every other aspect of my life. Always had that go big or go home attitude, even when life was getting the best of me but i would continue to push and conquer. I am a very active person and in my early 20's I found myself addicted to the gym and Mountain biking.I started to get very strong and always pushed my self to be better.AT this point I was introduced to the movie "Pumping Iron" anyone that works out this is a classic must see. Continued to build knowledge , work out and ride my bikes. My whole world changed when I learned "The Eye of The Tiger" I have had some of the best training partners EVER!! At this point is where I was exposed to real training "Pain Train" the will and courage to push through any opstical or challenge. To fight through when your mind is telling you to stop but you know your body can keep going. Nothing like putting on your game face and crushing whatever is put in front of you. With such an active lifestyle and the want to always be better this is where another fight has begun "Uncage The Beast"!! Sidney and I were locked in a cabin for a week in Lake Tahoe, CA and this is where this new venture came to life. There is something to say "Uncage Your Beast" in the gym, biking, any sport or just life! About having "The Eye of The Tiger" in everything you do. We hope to inspire others and to provide what is needed for that beast inside of you.This is where our journey begins and to grow with our products and our Beast family.